December 9, 2022
NDTV News


An picture shared by adhesive model Fevicol on Twitter.

At a current press convention, star footballer Cristiano Ronaldo picked up two bottles of Coca-Cola and, with the slightest trace of derision, set them apart earlier than holding up a bottle of water. The easy motion despatched Coca-Cola’s shares tumbling from $56.10 to $55.22 by the tip of the press convention and began a veritable social media storm. Since then, folks have created memes on Ronaldo’s Coca-Cola snub, dug up outdated movies that present him endorsing the aerated beverage and supplied diverse takes on the difficulty – however the funniest response, maybe, got here from sudden quarters. Adhesive model Fevicol used the controversy as a possibility to create a hilarious advert that’s being applauded on social media. 

Fevicol’s advert options two bottles of its in style adhesive Photoshopped onto the press convention desk. “Na bottle hategi, na valuation ghategi (neither will the bottle move, nor will the valuation drop),” learn the caption, reiterating the model’s promise of facilitating an unbreakable bond.

Haye ni mera Coka Coka Coka Coka Coka,” Fevicol wrote whereas sharing the advert on Twitter, taking one other tongue-in-cheek dig on the comfortable drink producer. 

The tweet has racked up over 21,000 ‘likes’ on the microblogging platform, the place 1000’s of individuals praised the model’s creativity.

Businessman Harsh Goenka praised it as “brilliant marketing”.

“Kudos to the advertising team,” wrote one particular person within the feedback part.

“Fevicol, hats off to your brilliant creativity,” stated one other.

“Fevicol ads have been consistently brilliant from more than 2 decades,” a Twitter consumer famous.

Indeed, Fevicol has entertained generations of Indians with its inventive advert campaigns. Last 12 months, their satirical dig on the dramatic exit of Duke and Duchess of Sussex — Prince Harry and Meghan — from the British Royal Family amused 1000’s. 

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