May 30, 2023
NDTV News


Victoria’s Secret plans to renew its trend present in 2022 (File)

New York, United States:

US lingerie big Victoria’s Secret has signed a brand new roster led by American soccer star Megan Rapinoe to switch the model’s hypersexualized fashions, who’re below scrutiny for his or her embodiment of male fantasy over an correct illustration of what ladies search in undergarments.

The US retailer, which introduced attractive lingerie to the lots within the Seventies after which made billions, has been overshadowed lately by manufacturers which have overtly embrace each bodily and ethnic variety.

Criticized for its objectification of girls, Victoria’s Secret in 2019 deserted its famed trend present, a globally televised occasion that noticed ladies parade down the catwalk in barely-there lingerie replete with gems, feathers and lace.

“When the world was changing, we were too slow to respond,” stated chief government Martin Waters in an interview with the New York Times. “We needed to stop being about what men want and to be about what women want.”

One of the primary firms to step into the void of Victoria’s Secret’s dimming star was Savage X Fenty, a lingerie firm launched by singer Rihanna in 2018 which is now valued at $1 billion, in keeping with an estimate by Forbes journal.

In an try and make up for misplaced floor, Victoria’s Secret, which noticed gross sales drop 7.7 % in 2019 even earlier than the pandemic, launched its new collective of feminine model representatives on Wednesday.

Among Rapinoe’s cohorts are Indian actress Priyanka Chopra Jones and Brazilian transgender mannequin Valentina Sampaio.

Rapinoe, a two-time World Cup champion, has been the face of American ladies’s soccer for practically a decade.

“Often I felt myself on the outside looking in with brands in the beauty and fashion industry,” Rapinoe, a lesbian and activist for girls’s and LGBTQ rights, stated in an announcement.

“I’m thrilled to be creating a space that sees the true spectrum of all women,” she added.

Victoria’s Secret plans to renew its trend present in 2022, however in a really totally different format, Waters advised the Times.

The father or mother firm of Victoria’s Secret, L Brands, introduced in May that it had spun off the lingerie firm, in an try and separate it from its different holdings.

(Except for the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)

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